Vice President, Head of Marketing

Parity Partners - New York, NY

We are in search of an experienced Marketing VP for our expanding team at Parity. This is a fantastic opportunity to join a fast-growth, mission-based company. Parity’s mission is the economic advancement of women through professional education, career training, and community. As companies and women strive to compete in an ever more diverse world, Parity provides a dynamic experience and thriving community to close the global gender gap.

Our professional training programs are designed to cultivate the next generation of female leaders in the world’s most valuable and innovative businesses. The programs help women develop robust skills and build communities through carefully curated networking. In this role, you will be directly involved in driving the growth of the company by overseeing brand, public relations, member acquisition and retention, and marketing communications that support both our company and individual memberships.

Our business also includes recruiting and placement of female executives and under-represented minorities for many of the world’s leading global companies that are committed to creating a diverse, high-performing workforce.

Responsibilities

  • Lead development and execution of marketing and communications across all business functions

  • Leverage community and resources to competitively position Parity and its businesses

  • Conduct competitive landscape research and utilize insights to refine and further differentiate the brand

  • Plan and manage both short- and long-term marketing campaigns focused on the acquisition and retention of members

  • Generate aligned strategies (across social, brand, and member marketing) that maximize reach and engagement across various channels

  • Produce and integrate thoughtful, original, and compelling content

  • Identify new audiences and channels for growth

  • Coordinate logistics and ensure successful and timely delivery of all projects

  • Maintain brand consistency across all communications and platforms

  • Analyze quantitative data and qualitative feedback to evaluate the effectiveness of marketing initiatives and drive enhancements

  • Establish valuable partnerships with external organizations (e.g., PR firms) that will help to further drive and promote Parity’s mission

Requirements

  • 8-10 minimum years of experience in a marketing function dealing with both strategy and tactical operations

  • Experience in both B2B and B2C marketing

  • Bachelor’s or advanced degree from an accredited university

  • Experience with a female-focused brand is preferred

  • Experience in education, community, and member-based businesses is a plus

  • Passionate and entrepreneurial with strong interpersonal and communication skills

  • Experience in creating and executing successful marketing campaigns

  • Understanding of / command over a variety of marketing disciplines

  • Data and analytical bias and experience in understanding the customer base and creating a strategy to address their needs.

  • Proactive, motivated, and resourceful; able to work independently and collaboratively in a results-driven environment

  • Ability to think both analytically and creatively to generate innovative ideas and solutions

  • Demonstrated track record of excellent performance

  • Highly organized and detail oriented

  • Ability to lead and supervise a team

  • Strong knowledge of marketing automation platforms

  • Skilled use of PowerPoint, Mixmax, Salesforce, social media platforms, SEO tools, Asana

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. As an organization committed to building a diverse team, we strongly encourage applications from underrepresented groups and women.



Posted On: Monday, January 7, 2019

Tagged: Parity Team


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